One of the easiest of all businesses to establish, publishing shopping center papers-- CAN MAKE you very rich--almost as fast as finding gold, or inheriting an oil well .... Revenue and profits come from two main sources: The businesses in the shopping center your paper serves, and the people reading the paper .... It doesn't matter that there's already a "Shopper's Paper" in your area, or that you know nothing about the publishing business and don't own a printing press ....