The concept is simple: Give free paper placemats to restaurants in your area with either a prominent color ad or their menu in the middle, and two-inch by two-inch ads around the edge .... These ads will make so much profit for you that if you run up against a stubborn restaurant owner, you can even pay him or her to take your placemats and come out way ahead .... They'd be a fool to refuse! The first step in to contact printers in your area and find out what kind of blank or ready-made paper placemats they can either print or have printed for you ....