You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever---you've got to know how to keep your business alive during economic recessions .... Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship .... " Some of the things you can and should do include protecting yourself from expenditures made on sudden impulse ....